While resorts around the world have largely sought to minimise lift ticket prices or even hold charges frozen, one ski area in New Zealand has gone one further and announced it will cut lift ticket prices in 2010. Treble Cone has announced it is reducing its day passes by up to 8% for the forthcoming southern hemisphere 2010 winter season.

In line with its season pass price freeze providing value for frequent visitors, casual visitors will also benefit from the new price structure, paying $91 (NZ) for a day pass. Children’s passes are reduced by $4 to $46.

Family day passes remain a key part of the lift pass offering saving a family nearly $30 on a day visit plus the learners area at the base of the mountain is free of charge making a family’s introduction to skiing as easy as possible.

Treble Cone chairman John Darby said, “Treble Cone is a critical part of the Southern Lakes winter offering and with this new pricing structure we believe we are well placed to cater to a wider section of the snow sports market and introduce more skiers and boarders to the wonders of skiing at Treble Cone.”

www.treblecone.com

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