If indeed, the world is a stage, then Snowflex was cast in a prominent supporting role on the biggest stage and in front of the largest audience in the world...the 2010 Vancouver Winter Olympic Games.

When Toronto snowboarder Johnny Lyall made his unforgettable entrance into the Stadium and spectacular jump through the Olympic Rings marking the official start of the Opening Ceremonies, he did it on Snowflex®!!!!

Last spring (2009) Briton Engineering Developments Ltd. was contacted by David Atkins Enterprises (DAE), the Australia-based company contracted to create and produce the Opening and Closing Ceremonies. DAE was in the preliminary planning period and considering a creative component which would require an artificial snowsports surface. What was clear was that given that this was the Winter Olympics and the expectations and magnitude which went with them, they only wanted and required the 'absolute best.'

After signing the mandatory 'Agreement of Confidentiality' with Briton, a few hand-picked Canadian snowboarders were sent by DAE to try out and test Snowflex at The Barn at Woodward Camp, Copper Mountain, Colorado. Following a rigorous series of test runs and a 'thumbs-up' from the snowboarders, DAE chose Briton Engineering Ltd and Snowflex® for the Games.

Last fall (2009) Johnny Lyall, along with fellow snowboarders Shin Campos and Kevin Sansalon, all started intense practising in preparation for the February 12th Opening Ceremonies. A replica of the actual Snowflex jump to be used at the Stadium was built on a secret site for the trio to train on, which they did for the weeks leading up to opening night.

When it came time to select which one of them would have the honour of 'jumping through the rings' at the Opening Ceremonies, it came down to Lyall and Campos. DAE couldn't decide, and so they flipped a coin. Lyall won and the rest is history.



With a crowd of more than 50,000 in the stadium itself and another billion people watching live on television, the 'jump seen around the world' was as flawless as it was breathtaking. Johnny Lyall soaring through the air and landing on Snowflex® made the front page of newspapers and websites everywhere.

To be a part of such a significantly memorable moment, to be chosen for the 2010 Vancouver Winter Olympic Games, was the ultimate gold-medal endorsement of Snowflex as the undisputable 'absolute best.' And a truly proud day for Briton Engineering Ltd.

www.snowflex.com

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