The BRITS, Laax, Switzerland, 21st – 28th March 2010.

With less than 2 weeks to go before the BRITS Snow and Music Festival returns to Laax in Switzerland, event organisers are excited to announce that ERISTOFF will be hosting this year’s Après Sessions Stage.

ERISTOFF, the Vodka from the Land of the Wolf, will be hauling its Airstream bus into town, which, at the touch of a button, transforms into the ERISTOFF ‘Après Sessions’ stage and will play host to great live acoustic and DJ sets throughout the week. The Godfather of British Hip Hop, Rodney P is rumoured to be taking to the stage to alight the dance floor along with the all-comers B-boy battle.

ERISTOFF is one of the leading vodka brands in Europe & launched last year in the UK as part of a global campaign. It will be the official spirit for festival-goers and plans to make its ERISTOFF ‘Icy Black’ the signature drink of The BRITS – ERISTOFF Black is the natural wild berry flavoured spirit that doesn’t like to mix when poured over lemonade.



Demo sponsors K2, Ride, DC, Salomon, Lib Tech and GNU snowboards along with Line, Volkl and K2 skis will also be displaying a range of their 2011 hardware with free trials in the Après Sessions Arena for all BRITS wristband holders. Their teams of UK pros will also be on hand to answer questions and to offer insider tips.

If you’d like to be a part of the ultimate alpine gathering and enjoy the ERISTOFF Après Sessions at the this year’s BRITS, then packages start from as little as £230 (GBP - CHF equivalent may vary with exchange rate) and include - seven nights accommodation, seven day lift passes, event pack and the all important BRITS festival wristband:www.brits10.com



The BRITS, which is part of the Swatch TTR World Snowboard Tour, would not be possible without its highly supportive sponsors: :Animal, Trespass, SNO!zone, Cushe, Snow+Rock, Garmin, Eristoff& Red Bull Demo partners: DC, Salomon, Ride, K2, Line, and Volkl skis. Media partners Whitelines,Dark Summer, Spiked, Extreme Sports Channel, Metrosnow.co.uk,Snowboardclub.co.uk, Skiclub.co.uk,and Natives.co.uk. Destination partners: Switzerland Tourism and Laax

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