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Ski businesses and resorts are being urged to become greener and more cost efficient with the help of a new campaign. The new online guide www.makesnowsportsgreener.com is central to the campaign and uses film clips, top tips and practical step-by-step guidelines to show how sustainable practices can be implemented successfully.
The campaign, which is a partnership between The Travel Foundation and the Ski Club of Great Britain, highlights the cost benefits for business by adopting a green strategy.
The website demonstrates ways to improve ski resort businesses’ practices to make them environmentally friendly under ten categories: Energy conservation in buildings, water conservation, waste management measures, snow production, lift operations, ski area vehicles, transport, sustainable design and construction, environmental policy and communication and education.
The information is tailored for different sectors of the market including ski resort operators, hotels and chalets and other businesses in ski resorts including ski shops and restaurants.
Andorra has been highlighted as a special case study on the website. The destination has already implemented a range of green initiatives which makes it a leader on sustainability.
Examples of the recommendations from Andorra include installing a device on the door of a ski patroller hut which switches the heater off when the door is open and controlling the temperature of buildings with a programmable thermostat (21 degrees when occupied, 17 degrees after hours) to reduce energy usage and save money.
Sue Hurdle, chief executive of the Travel Foundation, said: “Going greener brings very clear business benefits and we are encouraging all snow sport operators and destinations to get involved and use the free resource. Not only does it help the environment it also helps the bottom line.”
Caroline Stuart-Taylor, CEO of the Ski Club said of the initiative: "This new website is the first time we have actually offered practical tips to resorts and businesses on how to become greener. It should be useful for resorts across the world as it is also available in five other languages as well as English."
The production of www.makesnowsportsgreener.com comes following a Snowsports Sustainability Seminar in Andorra earlier this year where environmental experts presented ideas to local businesses about how to become greener and for the Ski Club is the next step in the Respect the Mountain environmental campaign – www.respectthemountain.com.