The Santa Cruz Brand was born out of Northern California in 1973 beginning its life as a skate board deck company, during this period skateboarding was experiencing a massive resurgence in the USA following a period of obscurity since its conception in the early sixties.

Santa Cruz the place is a well known surfing and skateboarding Mecca along the west coast of the USA and it was the energy of the place that inspired the brand to produce cutting edge performance products designed for the hard core user.

The products are high end, well engineered and sought after, and many well known boardsports athletes have put their name to the construction and design of the boards Santa Cruz produced.

Today snowboards and surfboards are now part the offer, making Santa Cruz the most authentic boardsports brand in the world and the only one to produce the high end boards and decks for skate, surf and snow under the Santa Cruz banner.

This natural evolution and strong heritage has bought about the conception of other product categories such as a designated Apparel range which is designed to encompass the whole boardsports lifestyle movement and emulate the feeling and soul of the Santa Cruz brand.

Now 35 years old the Santa Cruz brand has not stopped there and will continue to spread the gospel to all you hardcore boardsports enthusiasts, wherever you are on the globe. Just don't tell everyone...

SCUK have sorted out a 10% discount on all Santa Crus products from their new European website. Discount details here.