Las Vegas, NV – August 2002 - Snow Creation International (SCI), creators of “SnowLab” the revolutionary indoor ski and snowboarding facility, have been granted a Special Use permit by Las Vegas, NV officials. Nevada’s Clark County planning commission and local town council unanimously approved the development of the facility. This Special permit will allow SCI to move forward with its plans to open the first indoor snow facility in the United States.

SnowLab will be one of the largest indoor snow facilities in the world, with over 200,000 sq. ft. of snow-covered area. The slope, over 1,100 feet long, consists of a regulation size Super Pipe and SlopeStyle course. The slope also has a beginner area, ideal for people just learning how to ski or snowboard. The facility boasts an extensive interactive video system that captures and replays all the action from the slope throughout the facility. Adjacent to an interactive café/restaurant there will also be an additional 3000 sq ft slope side balcony where guests can view the action on the slopes.

“Our focused development approach and operational expertise is allowing us to deliver a world class facility for a fraction of the price of similar facilities that have already been developed in other countries”, Mark Vlassopulos co-founder of the new Las Vegas based SnowLab and globally experienced leisure developer.

“SCI is first focused on the desires/needs of the market and then their passion for the sport. This customer driven process resulted in SnowLab, a focused and affordable action sports experience”, comments Steven “Slip” Rueben co-founder of Snowlab and large-scale facility operations specialist.

Las Vegas, NV, August, 2002 - Snow Creation International (SCI), creators of the revolutionary indoor Ski and snowboarding facility SnowLab, signed an exclusive agreement with Snow Park Technology (SPT) to design and oversee the terrain and feature layout of the facility, and to advise on key areas of the project. SPT is the leader in snowboard park terrain design. They have designed and built terrain for top action sport venues such as ESPN’s Winter X Games and The World Snowboarding Championship, and MTV’s Snowed In. SPT has also provided services to the nation’s top ski resorts, including: Snow Summit, Big Bear Mountain, Vail, Beaver Creek, Jackson Hole, and many others.

“I have always been interested in the concept of a completely climate controlled Super Pipe, and once designed and built, the Snowlab Super Pipe will be as close to perfection as possible and stay in that condition 365 days a year” commented president of SPT, Chris “Gunny”, Gunnerson. The main focus of SPT will be to design the first regulation size Super Pipe and SlopeStyle course at SnowLab. The slope floor, over 1,100 feet long, is designed with numerous terrain features including rails, tables, fun boxes and jumps.

“I speak for all professional snowboarders in saying that Gunny is the most respected terrain designer in the world,” commented Todd Richards, one of snowboarding’s finest athletes . High quality courses at Snowlab, designed by Gunnerson, will allow boarders to focus on progressing their level of snowboarding and skiing year round. In addition, terrain areas will be under constant video coverage, which enable users to view themselves on time delayed playback monitors and watch areas for improvement.

Signing on SPT is consistent with SCI’s goal of possessing a deep market understanding, and key industry alliances. SCI is successfully leveraging expertise with the talent of the likes of Gunnerson. The industry’s top suppliers, consultants, sponsors and athletes can feel confident that they are choosing to be part of a quality groundbreaking concept in action sports. Soon to be the ultimate destination in year round snow sports, ”SnowLab” promises to revolutionize snow driven sports with careful attention to planning and detail. SCI’s “Snowlab” will soon fuse the fastest growing sport in the US, snowboarding, with the fastest growing US city, Las Vegas Nevada. Planned to open in late 2003, “Snowlab” will offer year round fun to boarders and skiers of all levels. Future US sites for “Snow Labs” include Atlanta, opening in late 2004.

For more information regarding SCI’s SnowLab, please contact Christianna Wolf at The Familie (760) 602-6200 x 102 or by email christi@thefamilie.com

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