"The Art of FLIGHT" Brings Cutting-Edge Filmmaking to London in the Ultimate Snowboard Adventure
Film starring Travis Rice premieres tomorrow at the IMAX in London.

London (16 November, 2011) – Brace yourself for a new breed of action sports film as Red Bull Media House, in association with Brain Farm Digital Cinema and Quiksilver, present “The Art of FLIGHT,” a Curt Morgan film. The film will make its U.K. debut tomorrow at the BFI IMAX, London. A first for an action sports film, “The Art of FLIGHT” will screen in full Dolby surround sound via a partnership with the legendary George Lucas Company and will be projected on the highest quality visual formats around.

In addition to the film premiere, there will be appearances by athletes including professional snowboarder Travis Rice and the chance to see the exclusive “The Art of FLIGHT” travelling photo exhibit. Ticket holders get there early to enjoy the experiential area in the downstairs foyer of the IMAX: your opportunity to try out the new SSX courtesy of EA games and dress like an aviator to grab a picture souvenir from the evening.

It’s a sold-out show, but if you have been lucky enough to get your hands on a VIP seat, doors open at 7pm with your ticket provided at the IMAX on arrival. Witness the stars of the film arrive as they walk the red carpet at 7.30pm, so have your camera at the ready. Doors open for the second screening at 10pm, with the film set to start at 10.30pm.

After the movie, it’s on to Pulse Club (just under Blackfriars Bridge) for the after-party. Ticket holders are guaranteed entry but it’s open to all from 10pm. Kiwi rockers, I AM Giant take to the stage, followed by DJ sets by Scott Nixon and Christian Stevenson.

So get ready and come join Travis Rice and ‘The Art of Flight’ Tour as it descends on the UK capital tomorrow.

www.artofflightmovie.com

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