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Ridermon 
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Post subject: why are snowboard dvds so expensive?
 Posted: Nov 28, 2011 - 07:33 AM
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First post: Nov 03, 2010
Total posts: 283
Location: Home
Status: Offline
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This for me really is the reason why i do not buy snow dvds, I'm sure i'm not the only one but i mean whats the deal with this how come dvds are retailed around and over £20 each? I know it's hardly a surprise given the inflated prices of anything with a brand on it in snowboarding but i think it must be pricing itself out of a lot of the public market, People will just watch it in a bar or a place for free like a mates or at an event or shop viewing etc.
Ok yes i understand the money involved in making a movie but it's no different for any other movie production. I was going to buy art of flight but at £28 it's not worth it, I think that yeah its cool to glossy up the video production etc but the box work, packaging, all the extra things are not needed, If it was just a dvd in a plastic see through sleeve selling at £5 surely nearly every boarder would buy it, Infact it would open it up to everyone interested not just people doing snowsports.
What is everyones views on this? Would you be stocking up your dvd collection if the releases were cheaper and just a disc without all the glossy promo etc? |
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sktr4lf
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Post subject: RE: why are snowboard dvds so expensive?
Posted: Nov 28, 2011 - 08:06 AM
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First post: Feb 05, 2005
Total posts: 665
Location: St Albans
Status: Offline
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| They are expensive because they are sold in comparatively low volume (to say a warner brothers film,of which 10 or 20 times as many are probably made), so the price has to be higher to cover the production costs and actually make a profit on selling a relatively low number. |
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Local to Hemel...finally!
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Ridermon
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Post subject: RE: why are snowboard dvds so expensive?
Posted: Nov 28, 2011 - 08:33 AM
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First post: Nov 03, 2010
Total posts: 283
Location: Home
Status: Offline
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ok yeah i understand this but then if they are expecting to make a loss then they can't be really that bothered about the profits, Especially when working on a decent budget such as art of flight movie, Pricing it high end would only really attract a certain audience in an already niche market who would be willing to pay that amount.
Would selling the dvd cheaper really make a difference? it would definately sell better at a cheaper price and the quantity of sales would make up for the lack of sales at a higher price, I think if they have the option to break the bank on production they may aswell go the whole distance and take the chance on releasing it cheaper to attract more sales, This makes sense right? |
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rob_vet69
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Post subject: RE: why are snowboard dvds so expensive?
Posted: Nov 28, 2011 - 10:14 AM
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First post: Jan 06, 2011
Total posts: 473
Location: Teeside
Status: Offline
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You would think it would make sense for them to drop their price to increase sales - you would also think that this would increase the potential value for future sponsors.
However they have obviously done the sums on it and there must be enough people who buy it at this price to make it more viable. We looked at a similar thing in our work recently as the internet are undercutting us left, right and centre. Our marketing people worked out that is was more profitable to shift fewer products at a higher price. Perhaps the same is true for the humble snowboard DVD? |
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JakeDurbs
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Post subject: RE: why are snowboard dvds so expensive?
Posted: Nov 28, 2011 - 10:26 AM
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First post: Sep 06, 2011
Total posts: 318
Location: Oxford
Status: Offline
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Economies of scale, Break even points etc etc.
They aren't charities so they will either look at predicted volumes at various prices and see where they stand the highest chance of breaking even, or if they are likely to lose money, they will price the DVD at a point that can be backed up by the increase in brand awareness.
In my eyes, if someone is not buying a DVD because it is a fiver more than the latest blockbuster, chances are they won't be going out and spending 200-300+ on a board because they saw someone boss it in said video. |
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dashie
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Post subject: RE: why are snowboard dvds so expensive?
Posted: Nov 28, 2011 - 10:55 AM
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First post: Sep 24, 2007
Total posts: 4409
Location: stockport/dundee
Status: Offline
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Just watch all the free online ones. Full movies with legit riding just without huge soundtracks and heli drops
I think there was a breakdown of what gets spent on a film in whitelines a few seasons back, soundtrack alone was into the 10's of thousands and that was an absinthe film. |
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Boobs, booze, snowboarding, in that order!
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ace_mcgraw
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Post subject: RE: why are snowboard dvds so expensive?
Posted: Nov 28, 2011 - 11:04 AM
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First post: Feb 20, 2007
Total posts: 4912
Location: That snowboarding hotbed, Norfolk
Status: Offline
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I think the marketing and sales people are cleverer than I, so I can't really say why they are exactly the price they are.
You say that if they provided the disc in a plastic sleeve and people would buy that, I'd disagree. If there was nothing to go with the disc, why would people buy it if they could probably download it for free.
I think basically snowboard dvd's are beginning to be marketed as a premium product. If you just wanna watch the snowboarding you download it. Like Art of Flight or That's It, That's All for example. You can download that from itunes for £7.99 or whatever it was. But, you don't get the box and any artwork / leaflets etc that are in the box, and also you don't get any of the bonus extras so you pay a premium for that.
A lot of the dvds are actually made to be distributed by magazines, as I guess a large part of the costs involved, apart from production, is distribution and I'd guess a lot of that is paid for either by the magazines doing it for free, or by the end customer paying £20.
Personally, I actually buy a dvd approximately once a year max, often less. Otherwise I depend on free dvds with magazines etc. |
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Nice Photos  http://www.flickr.com/photos/ace_mcgraw/
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passtherizla
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Post subject: RE: why are snowboard dvds so expensive?
Posted: Nov 28, 2011 - 11:07 AM
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First post: May 12, 2006
Total posts: 8210
Location: Birmingham
Status: Offline
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| quick answer is because they're not shown in proper cinemas... next question. |
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Badgers.
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cantridepete
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Post subject: RE: why are snowboard dvds so expensive?
Posted: Nov 28, 2011 - 11:18 AM
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First post: Oct 28, 2008
Total posts: 2328
Location: Haute Savoie
Status: Offline
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| fookin expensive things to make and very few people buy'em |
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AdamA9
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Post subject: RE: why are snowboard dvds so expensive?
Posted: Nov 28, 2011 - 11:32 AM
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First post: Nov 04, 2010
Total posts: 978
Location: Hove
Status: Offline
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That's the release price. If you don't want it right away, wait for it to come down. I guarantee after this season it will be half that.
Plus, downloads are cheaper. |
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Bananarama
Nearly New GoPro HD for sale
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Ridermon
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Post subject:
Posted: Nov 28, 2011 - 11:49 AM
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First post: Nov 03, 2010
Total posts: 283
Location: Home
Status: Offline
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its abit of a touchy subject in a way, bigger budget films like art of flight are the planet earth of extreme sports movies, The stuff were seeing now probably isn't going to get much bigger and better anytime soon were at like a peak of whats humanly possible, We've seen unbelievable things on boards, so what comes next? It's sad but true, Will we see riders as good as Jones,rice,jussi and rue again doing these things but bigger and on an even bigger project? who knows but it won't be soon and then you got to question what else if left to do? If aof still has to sell at high end and was a low profile release in comparison to big screen films how is any other film gonna compare to aof and also make a profit? Its a great time to be into snowboarding though, i just wonder what the future holds, maybe an ssx movie starring stallone and jet li lol  |
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JakeDurbs
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Post subject:
Posted: Nov 28, 2011 - 01:00 PM
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First post: Sep 06, 2011
Total posts: 318
Location: Oxford
Status: Offline
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It's a dangerous game to try and predict what the next big thing will be, but I don't think we are at the peak. Someone somewhere will do something that is bigger and better than the last guy, be it through advances in technology or through rider fitness/training.
People thought we'd never break the 10s barrier over 100m, definitely didn't think people would beat the 9.8 barrier and no one expected Bolt to lower his own record again! And thats in a "simpler" sport as you can get! |
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Ridermon
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Post subject:
Posted: Nov 28, 2011 - 01:57 PM
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First post: Nov 03, 2010
Total posts: 283
Location: Home
Status: Offline
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| yea but the difference will always be milliseconds and eventually it will be impossible physically to beat a certain time just by the law of physics lol the same way with snowboarding it will be impossible to do a certain amount of flips or spins in the time distance and height given, for example you couldn't do 6 (hex) cork in the pipe because you simply won't get enough speed and height because of gravity and the size of the walls, Although i'd love to see someone try lol |
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JakeDurbs
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Post subject:
Posted: Nov 28, 2011 - 02:12 PM
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First post: Sep 06, 2011
Total posts: 318
Location: Oxford
Status: Offline
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Of course there is a point where you won't be able to do any more but are we there yet?
Pastrana knocked everyones socks off when he did the seemingly impossible double back. Now kids smash them out for fun. It took 6 years between Carey Hart's first attempt at a single for Pastrana to do it, but he did and I'm sure someone somewhere is attempting to land triple backs in the foam pit.
The board technology will improve, our understanding of biomechanics will improve, rider training and technique will improve, and if you then add in a pioneering "superhuman" (Pastrana, Bolt, Schumacher et al) I'm willing to bet you will see something that no one else has done.
That's just thinking about the actual riding! God knows what the next big filming advance will be! 20 years ago any movie with the production values of AoF was unthinkable, let alone for a snowboard film. |
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JakeDurbs
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Post subject:
Posted: Nov 28, 2011 - 02:17 PM
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First post: Sep 06, 2011
Total posts: 318
Location: Oxford
Status: Offline
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| oh and although the 100m will always be milliseconds, a 0.1s improvement is still 1% (off a base of 10s), so for bolt to take 4% off over 100m in a sport which is as simple as you can get (running from A to B!) is more impressive than "a few milliseconds" makes it out to be! |
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