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Kitmatt 
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Post subject: Chill Factore - Zumba on Snow???? WTF???
 Posted: Sep 22, 2011 - 12:16 PM
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First post: Nov 24, 2007
Total posts: 405
Location: Whistler, BC
Status: Offline
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Sorry,
Before I rant I know what people are going to say.... "it's a good idea" "whatever brings money" etc etc..... but come on people. What the hell???
A snowdome is for snowsports, snowsports of any kind... not bloody Zumba.. Yoga or any other generic dance/ craze of the month??
What next? Tiddlywinks on Snow? F***ing bring your tamagotchi nude volleyball on Ice???
I read an article a month ago on a Parkour forum saying that CFe had approached them to discuss Ice obstacles for Parkour nights?? Why would someone diving over a bridge want it to be slippy as f**k and harder than concrete if they fell. Needless to say, they passed on the offer.
What the hell are CFe managers doing? Stop coming up with crap ideas and focus on the customer base that the slope was built for. You aren't that great at your core business so why are you branching out?
A few major improvements would be:
Play better music, lower your prices if you must, make Chilli's bar open more than once in a blue moon and have it properly stocked with well trained and smiling staff. Do offers in the winter as well as the summer. Open up both lifts if you are busy. Properly groom your landings and kickers and don't scrip on snow production to avoid ice build up.
Be prepared to build a community by sacrefising max profits and "what the new manager thinks we should do" mentalities and eventually profits and customer useage will improve if you get it right and LISTEN!!! Subvert at CFe has a community because they treat their customers as equals and not vats of money that they must suck dry, perhaps this would be good place to start?
You have a wealth of young people with disposable income to keep you in business through Snowboarding and Skiing alone, nevermind all of the lessons and luge, rings etc that you make money off. Why are you getting this so wrong?
If you can fix all of the above, when I get back from Whistler I'd hit the fridge every week like I used to before freestyle nights were even called "Core".
As it stands at the moment though, the only time I go is when my Dad buys a Groupon for us and we go as a family. My missus and I avoid the slope otherwise, but we do go in most weeks to chat to the Subvert lot. They at least have their heads screwed on right. Maybeyou should listen a little more to them and your customers and perhaps you'll be able to win back some hearts?
I really miss going to CFe every week for freestyle... the buzz and the people just don't come anymore because of all of the above. My missues and I are heading away for a Season this year and we rarely go to CFe and live in Mancehster city centre, not two miles away from the slope. We are giving up well paid jobs and our lives here to Snowboard.... we love it that much... but we don't visit you slope even when it is on our doorstep. Does that tell you enough about how well you are doing? and how difficult you are making it for your potential customers to justify spending their cash with you rather than go and have a meal somewhere or go bowling instead.
I don't know and I don't speak on behalf of everyone in this forum I am sure, but surely you can't honestly believe that branching out to "Zumba in the cold" will really help you to recover your sales figure dip? |
_________________
YAY!!! '09 Rome Slash + Ride SDS's FTW
Judean Riders Front FTW!!!
Last edited by Kitmatt on Sep 22, 2011 - 12:25 PM; edited 1 time in total
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snowbadger
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Post subject: RE: Chill Factore - Zumba on Snow???? WTF???
Posted: Sep 22, 2011 - 12:21 PM
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First post: Jun 01, 2011
Total posts: 737
Location: Warwickshire
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| and breath....... good point about the Zumba though... |
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Sno news is good news
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mini.
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Post subject: RE: Chill Factore - Zumba on Snow???? WTF???
Posted: Sep 22, 2011 - 12:34 PM
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First post: Jun 16, 2008
Total posts: 1681
Location: a world of my own, but mostly sheffield.
Status: Offline
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ignoring the snow for a while
imagine you own a building where the floor is made of jelly tots. your getting by and your business is covering its costs but its always cooler to do better
the phone rings "hey, can i please come and fly my model airplane in your jelly tot room"
your first thoughts and those of your regular jelly tot users. wtf has planes got to do with our building.
quickly though you realise it does no harm. brings in more people and hopefully some of those people will see what your building actually does well and might want to join the tots.
for me. the more people that get so see how cool our sport is the better. and if they have to come dance first to discover that then its a price i am willing to pay.
music is always personal taste. what you consider rubbish someone else will love. and as the building has a variety of ages in its very hard to play anything that wont offend so you can forget rap, punk, etc
some figures are confidential so i cant give them but sales figures where doing fine last time we had a comms meeting with the management and i dont know if you have been in there over a weekend lately but its completely full. last sunday at 1pm people where being turned away and told to come back after 5 as the main slope was fully booked.
obviously from your post they are not satisfying you but they are doing things right for a lot more peope. |
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www.minus-nine.co.uk
www.skicourchevel.net
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Kitmatt
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Post subject: RE: Chill Factore - Zumba on Snow???? WTF???
Posted: Sep 22, 2011 - 12:50 PM
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First post: Nov 24, 2007
Total posts: 405
Location: Whistler, BC
Status: Offline
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I take your point Mini, and sales will be good at the moment (it's nearly season start), but they are notorious for struggling through the summer. This just seems like a management initiative gone mad.... we have plenty of "the managers wife has a good idea so we are doing it's" at work and apart from anyoying most involved, they generally fall on their ass because they aren't thought through properly.
OK, so you have excess space above your jelly tot floor which you can utilise for flying these planes, but then your jelly tot regulars are not affected at all by this unlike at CFe. AND..... if your model planes crash, your regulars are going to be well f**ked off!!! Pretty much like I am. What if your regular jelly tot users are dying and you are bleeding them dry on their happy little jelly tot death beds? OK, so they still come to your jelly tot world out of sheer stupid blind loyalty or because of a lack of an alternative, but they aren't really happy, they just think they are because they are with their friends and it's cool to hang out.
Soon, your jellytot regulars are going to cotton on to this, and just hang out somewhere else that's a lot cheaper (like loads of the regulars from when CFe first opened). If you listened to your regular jelly tot users, you could improve what they want and have your happy little flying club as well, but leaving them for dead and moving onto the next new thing is just f***ing rude!! |
_________________
YAY!!! '09 Rome Slash + Ride SDS's FTW
Judean Riders Front FTW!!!
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dunx
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Post subject: RE: Chill Factore - Zumba on Snow???? WTF???
Posted: Sep 22, 2011 - 12:57 PM
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First post: Oct 07, 2004
Total posts: 9314
Location: Herts, UK
Status: Offline
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| I'd go along to spectate if I lived nearer. Ban this killer craze! |
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SCUK Editor • Me on Facebook • Neverland
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figureitout
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Post subject:
Posted: Sep 22, 2011 - 01:03 PM
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First post: May 23, 2006
Total posts: 299
Location: Salford
Status: Offline
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Before Chill Factor e opened, I would have guaranteed you that me and the OH would have been there once a week without fail. We live 10 minutes away (7 if he's driving) and we love our riding.
How many times have I been in total since it opened some 4 years ago? 20 at most, when it should have been more like 200. I've ridden at Hemel more in the last year than I have at Chill Factor e.
If I were Chill Factor e, I would be asking why. Why is someone who loves the sport, lives on our doorstep and can afford to be here on a weekly basis not coming?
Instead, they are arranging a Zumba class. |
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nickmotture
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Post subject:
Posted: Sep 22, 2011 - 01:13 PM
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First post: Jan 09, 2006
Total posts: 10414
Location: Washington DC USA
Status: Offline
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Good point, theres nothing wrong trying to make some extra revenue for the business.....as long as it isn't to the detriment of its core purpose.
As far as i can see from reading the many many unhappy customers on here they really should be addressing the obvious issues with the slopes snowsports usage before they take more slope time off the skiers and snowboarders. If Zumba the kind of thing your business wants to prioritise rather than address clear issues with its core purpose then why open a snow slope in the first place, open a gym instead. its cheaper. |
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YourMum
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Post subject:
Posted: Sep 22, 2011 - 01:19 PM
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First post: Oct 12, 2004
Total posts: 190
Status: Offline
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I'll second that - I also live 10 minutes away, love riding and can afford to go. Before it opened said I'd be going all the time, if there was a membership I was going to get one......
I've been once.
And that was on a pre-opening night where staff got to ride (a friend worked there) so didn't pay. My friend who worked there quit after 4 months as the management had no idea about how to create a scene there and concentrate on the core customers - just get as many people as possible through the door to spend as much as possible, return customers with some sort of membership don't pay as much as these hair-brain activities they keep putting on.
They seriously need to look into what's going wrong. |
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pedderz
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Post subject:
Posted: Sep 22, 2011 - 01:22 PM
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First post: Feb 20, 2006
Total posts: 455
Location: manchester
Status: Offline
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I have to agree with mini here on two fronts!
1) CFe has come on loads over the past 18 months or so. I used to travel to Cas, or even MK even though I could leave my house and be riding as CFe within 25 minutes! Im now signed up as a member (not that kind) and have been going on the unlimited pass a couple of times a week all summer! And yes, numbers have maintained, and now that the "winter riders" are coming back out of hibernation, it is gettin busy!
2) Wheres this Jellytot room ? I gotta get meself a go !!! |
_________________
Rome Artifact 1985 or Never Summer Evo | Union Force | Nike Zoom Force 1
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mini.
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Post subject:
Posted: Sep 22, 2011 - 01:30 PM
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First post: Jun 16, 2008
Total posts: 1681
Location: a world of my own, but mostly sheffield.
Status: Offline
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i have to question anyone who in one line says the love snowboarding and then in the next says they have been once in 4 yrs.
i love snowboarding, so i manage to do it 4 - 5 days a week (i teach so am lucky)
before i was an instructor i was lucky to manage 2 hours a week. BUT my love of the sport ensured that somehow i managed.
if you love snowboarding then get out and snowboard. |
_________________
www.minus-nine.co.uk
www.skicourchevel.net
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DereksDontRun
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Post subject:
Posted: Sep 22, 2011 - 01:30 PM
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First post: Mar 09, 2009
Total posts: 1723
Location: The port of Stock
Status: Offline
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I know it's a joke to us, but is this Zumba actually on the slope? Has anyone seen it? afaik it's in the snow-play (childrens') area at the end of the Luge - if that's the case then does it really matter??? why are ppl so concerned?
at the end of the day, whether this Zumba experiment works or not, it's kept CFe in publicity as ppl have questioned and joked about it  I'm sure they'd think that's a winner, especially with winter around the corner...
We all know that the weekly freestyle has reduced down to fortnightly whilst the ski racing keeps going as frequently as before - so we've pretty much taken that as a direct attack at us snowboarders, but at the end of the day we're just a % of their customer-base. The airboarding and sledging has been mentally busy at times over summer, so could well imagine them continuing over winter (at the end of the day they must generate a massive profit) so I think we just have to appreciate that CFe is changing from a ski/snowboard-slope to a family/tourist attraction. |
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Kitmatt
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Post subject:
Posted: Sep 22, 2011 - 01:31 PM
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First post: Nov 24, 2007
Total posts: 405
Location: Whistler, BC
Status: Offline
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Pedderz,
If you'd have been going four years ago when it first opened you'd have been blown away if you think it's good now.
Summer numbers have not maintained compared to what they were the first summer they opened because back then, they actually knew what their customers wanted.
A slope will always get busy in the winter, FACT... no matter how crap it is because we don't have the alps on our doorstep in Manchester and there is no alternative that is close enough by to compete (even CAS is a 1hr 30 mins round trip which for those who are driving 5 mins to CFe is a long way to go for something that should be on your doorstep).
I think it comes down to expectations, yours are low because that's all you have known if you were riding CAS before (zing!) 
No seriously, if the only time you have been to CFe has been in the last two years then yes, I can see where you are coming from.
BUT.... for those of us who knew it when it was really really good...... you couldn't have predicted how vertical the curve of support for the place could have been down into a negative scene if you had a crystal ball and were called "God" |
_________________
YAY!!! '09 Rome Slash + Ride SDS's FTW
Judean Riders Front FTW!!!
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Dylanrobinson
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Post subject:
Posted: Sep 22, 2011 - 01:34 PM
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First post: Apr 22, 2009
Total posts: 983
Location: Bolton / Edinburgh
Status: Offline
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nickmotture wrote:
they really should be addressing the obvious issues with the slopes snowsports usage before they take more slope time off the skiers and snowboarders.
To be fair I think (might be wrong) it is done on the kids play area. So it doesn't really effect any other activity other than that aimed at really young kids. |
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figureitout
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Post subject:
Posted: Sep 22, 2011 - 01:35 PM
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First post: May 23, 2006
Total posts: 299
Location: Salford
Status: Offline
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Well, all I can say is, I haven't noticed any great improvements and I go down there regularly to pop in to Subvert and have a Nando's.
One source of confusion though - if numbers are fine, then we really can't justify Zumba on the basis of attracting new skiers/snowboarders, can we? We don't need new skiers/snowboarders as we are doing fine on numbers. We don't even need to find out why local committed snowboarders aren't visiting because we don't need them.
So Zumba is all about the money and a kooky headline. Isn't it? |
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Kitmatt
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Post subject:
Posted: Sep 22, 2011 - 01:38 PM
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First post: Nov 24, 2007
Total posts: 405
Location: Whistler, BC
Status: Offline
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mini. wrote:
if you love snowboarding then get out and snowboard.
If I love snowboarding, why should I go somewhere that makes me feel like crap everytime I hit the slope because I'm constantely failing on rails and kickers due to nothing more than the landings are icy, steep, scooped and generally crap, the snow is worse than June in Val Thorens and it costs more for a 1.5 hr pass than a day in Whistler, BC?
I dare you to question my love of this sport, I've been riding since I was 11 at Rossendale and I know what slope progress is. Seeing my local going down the s**ter is not the time to start "rallying around the fires and doing what we can", these people need to understand what they are doing and what it means to hundreds of people who have for the last four years fought long and hard to make the place they are managing all it can be. |
_________________
YAY!!! '09 Rome Slash + Ride SDS's FTW
Judean Riders Front FTW!!!
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